As the mobile market expands, so does the way we communicate. While texting and chatting apps like Skype and and WhatsApp have proven extremely popular, email is still the dominant form of communication between businesses. The problem is, the spam folder exists. Mashable reported that over 70% of emails are considered junk, bulk, or spam mail, and it’s been estimated that 100 billion spam emails are sent daily.
Clearly, a method for crafting quality emails that make it to people’s inboxes is much-needed. By segmenting your emails effectively, you can reduce unsubscribe rates, avoid the spam folder, and drive higher traffic to your site. Here are 5 tips to help you make it happen.