It’s one thing to write great content, but it’s another thing to get it read and ranked — which is where nailing the title comes in. Titles are what sell the content. They represent it in search engines, in email, and on social media. It’s no surprise, then, that one of the most common questions we get is around crafting titles.
How long should my headline be? What words should I use? What words should I avoid? Should I optimize it for search or social? Or both? Luckily, we’ve come up with a simple formula for writing catchy headlines and blog titles that you can reference from here on out. So let’s just dive right in, shall we?
A Foolproof Method for Writing Catchy Titles and Headlines 1) Start with a working title.Before you get into the nitty-gritty of coming up with a perfect title, start with a rough draft: your working title.What’s a working title, exactly? A lot of people confuse working titles with topics. Let’s clear that up:Topics are very general and could yield several different blog posts. Think “raising healthy kids” and “kitchen storage.” A writer might look at either of those topics and choose to take them in very, very different directions.A working title, on the other hand, is very specific and guides the creation of a single blog post.