Stop Wasting Time: How to Measure Your Niche Website Success in One Place
Whether you own one niche website or dozens, keeping an eye on all of the moving parts for your website can be time-consuming.
You have to keep track of the results of your email, search, and social media marketing campaigns for each of your websites. Then you have to keep track of your earnings as a whole.
This means that you have go back and forth between one application to the next to see your data. So instead of spending time on the things that help you earn more money, you’re just trying to analyze your data.
Fortunately, there’s a simpler solution. Once you set up what I’m about to show you, you will have a one-stop shop for the majority of your important niche website data.
You will be able to go to one place to determine whether your niche website is growing or in trouble.
And you will stop wasting time going back and forth from one place to the next, trying to figure out what works and what doesn’t.
What You’ll Learn:
- How to keep track of your whole business or niche websites in 1 place.
- How to analzye data more quickly and efficiently.
- The free tool that makes all of this possible.
The solution for measuring and monitoring the success of your niche website is dashboards. Dashboards are composed of widgets from multiple data sources that can show you in a glance the overall health of your niche website.
There are several ways you can create dashboards for your niche websites, depending on whether you own one or more websites.
1. One dashboard with data for one niche website.
2. One dashboard with data for several niche websites. You could have each website’s data in a row or column, depending on which way you want to scroll.
3. Multiple dashboards with data for individual niche websites.
4. Multiple dashboards with specific types of data for several websites. For example, you would have one dashboard with all of your websites’ Google Analytics data, one dashboard with all of your websites’ SEO data, and so on.
The best part is you can also have dashboards emailed to you in a PDF format. So instead of logging in each day to look at your stats, you could just get a report emailed to you.
Keep this in mind as you are creating your dashboards as the format of your dashboard will be the format of your report.
Creating your niche website dashboard
Now, let’s look at some of the data points you can connect to for measuring and monitoring your niche website. The tool I use for this is Cyfe.
You will need a premium account to recreate the following examples for your websites, which will run $ 19 per month for unlimited dashboards and widgets. But it’s worth it.
Measuring your revenue generation
If your goal for niche websites is to make money online, then income is going to be one of the top things you want to monitor. The first column of your dashboard should likely be devoted to your overall income stream.
To monitor your revenue stream, you can use widgets from PayPal, FreshBooks, Infusionsoft, Shopify, Stripe, and Xero.
If you use Google AdSense to make money online with your niche, you can add that widget in the mix as well.
Measuring your website traffic
The next widgets you want to add to your dashboard specifically for each of your niche websites are analytics widgets.
These are the widgets will show you how well your website is performing in terms of incoming traffic.
If you use Google Analytics to measure your niche website’s performance, you can add dozens of different widgets to pull specific Google Analytics data about your traffic.
My personal favorites show the overview of traffic, specific conversions, traffic sources, bounce rate, visitor’s countries, and social network referrals.
At a quick glance, these widgets will tell you a lot of data.
You can also add widgets for other analytics and traffic tools like Alexa, Pingdom (to monitor website uptime / downtime), Quantcast, Google Webmaster Tools, and other premium analytics providers.
I highly suggest adding Google Webmaster Tools into the mix so you can keep track of your website’s performance in search and note any messages from Google about possible problems with your niche websites.
Measuring your email marketing results
For those that have an email marketing campaign for their website, there are lots of ways measure and monitor your email success through widgets.
If you use Aweber, Campaign Monitor, Constant Contact, GetResponse, iContact, MailChimp, or SendGrid, you can create widgets to show the growth of your subscribers and engagement rates of specific emails.
If you have an autoresponder series that leads people into your sales funnel for your niche websites, those would be the perfect emails to keep track of to ensure that they are always performing well.
Measuring your search rankings
One of the key drivers of traffic to your niche websites is likely organic search.
Therefore, you will want to keep an eye on your SEO strategy, including rankings for top keywords as well as your backlinks and domain authority. SERPs and Moz widgets can help you do both.
You may also want to include your Google Webmaster Tools data here if you didn’t include it earlier with your analytics widgets.
The combination of these will help you keep track of your website’s performance in search results.
In addition, if you use Google AdWords to send traffic to your niche website, you can include widgets that will show your ad performance as well.
Measuring your social media engagement
Do you know how many fans and followers you have on all of your niche website’s social media accounts?
Do you know how well you are engaging with your target audiences on all of your accounts?
Social widgets for the top networks can help you answer those questions in one quick glance.
Checking this kind of data, even for one set of social media accounts, can be time-consuming.
These widgets alone will save you lots of analysis time. You can also add in detailed widgets for Facebook Insights, Twitter searches, and other social media data.
Getting more insights
If you use other tools that aren’t in Cyfe’s basic widgets, you might be able to find them using Cyfe’s new integration with Zapier.
Zapier is a premium service similar to IFTTT that allows you to automate actions between different applications.
Cyfe’s new integration with Zapier allows you to create widgets for many of the applications Zapier works with to get you data from hundreds of additional platforms.
You can learn more about how this integration can help you create even more widgets to measure your niche websites performance and browse all of the applications you can create widgets for.
Putting it together
Once you put all of these things together, you will have a pretty intense dashboard full of everything you want to know about different aspects of your niche websites performance.
This overview is especially important for those who might be investing in several websites. You might see that your investment into one that is under-performing could be better spent on one that is thriving.
It might also show you that one niche website is doing particularly well on a specific social network, so maybe you should invest more into that social network for the other websites.
Getting to see the data altogether will help you find insights you might not have found by analyzing the pieces separately rather than a whole.
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