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What Every Startup Needs To Know About Marketing

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So you’ve built up a start-up. Now what? Do you have what it takes to be a game changer? Columnist Mary Wallace has some tips on how to build a marketing program that will help you achieve your goals.

Seventy-five percent of all startups fail. Ouch. Considering that startups and venture funding are on the rise for the first time since the dot-com bust in early 2000, that is an even scarier fact.

Here are three tips to make sure your marketing effort will make you one of the 25 percent that succeed.

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